About the Role:
We are looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.

Requirements:

• Commercial work experience - 3+ years
• Experience as a hands-on PPC specialist - 3+ years.
• Google Ads — 3+ years
• TikTok Ads — 3+ years
• GA4 + GTM
• Proven experience in Gambling / Betting / Crypto / Gaming
• Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies.
• Experience setting up tracking and end-to-end analytics
• Experience working with various GEOs.
• Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC.
• Analytical mindset, independence, and the ability to multitask.
• Level of English - Intermediate

Tasks:

• Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms.
• Research and segment audiences.
• Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic.
• Test creatives and formats, and provide recommendations for landing pages and content funnels.
• Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel.
• Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections.
• Optimize campaigns using key metrics.
• Prepare weekly/monthly reports.

Must have:

• Hands-on PPC Specialist experience
• Strong TikTok Ads expertise.
• Budgets of 100k+ USD/month.
• Gambling / Betting / Crypto / Gaming experience.
• GA4 + GTM.
• Working with multiple GEOs.
• Understanding of FTD, CPA, and Retention.

About the Role:
Retention / CRM Manager will be responsible for planning, launching, and optimizing CRM campaigns and automated lifecycle communications across email, push, SMS, in-app, and messenger channels. The role includes user segmentation, campaign calendar management, A/B testing, performance analysis, reporting, coordination with copy/design/product/analytics teams, and continuous improvement of retention, reactivation, repeat activity, and LTV metrics.

Requirements:

• Commercial work experience - 2+ years
• Experience in CRM / Retention / Lifecycle Marketing
• iGaming as the main industry background
• Planning, launching, and optimizing CRM campaigns
• A/B testing, performance analysis, reporting
• Level of English - Pre-intermediate

Tasks:

• Develop and execute CRM / Retention campaigns across multiple channels: email, web push, mobile push, SMS, in-app messages, and messengers.
• Build, launch, and optimize automated lifecycle journeys for key stages: registration, onboarding, activation, first deposit, repeat deposit, churn prevention, and reactivation.
• Work with user segmentation based on lifecycle stage, activity, deposit behavior, engagement, value, geography, language, and channel subscription status.
• Create and manage a CRM communication calendar, including regular promotional campaigns, lifecycle campaigns, reactivation campaigns, and product updates.
• Prepare clear briefs for copywriters, designers, analysts, and developers.
• Set up campaigns and automations in CRM / CDP platforms, including audience rules, triggers, personalization, exclusions, frequency limits, and tracking.
• Analyze campaign performance and prepare insights based on key metrics: delivery rate, open rate, CTR, conversion rate, repeat deposit rate, reactivation rate, ARPU, LTV, churn, and ROI.
• Run A/B tests for messages, offers, bonuses, timing, channels, segments, and user journeys.
• Monitor and improve the effectiveness of retention mechanics, including bonuses, promo codes, loyalty mechanics, VIP offers, free rewards, and personalized campaigns.
• Work closely with Product, Analytics, and Development teams to define and improve required events, user attributes, tracking logic, and data quality.
• Support the implementation and improvement of retention dashboards and regular reporting.
• Monitor communication frequency, user fatigue, unsubscribe rate, spam complaints, and overall channel health.
• Analyze user behavior and identify opportunities to increase retention, repeat activity, reactivation, LTV, and player engagement.
• Research competitor CRM / retention mechanics in iGaming, lootbox, case-opening, and skin-based products.
• Document campaign results, test outcomes, lifecycle logic, segmentation rules, and best practices.
• Contribute to the overall CRM / Retention strategy and help build scalable retention processes.

List of technologies needed:

• CRM/CDP: Customer.io / Smartico / OneSignal
• Analytics: GA4 / Tableau / Power BI / Looker
• Data: SQL basics + Excel/Sheets
• Channels: Email, Push, SMS, In-app
• Experiments: A/B testing, control groups, uplift
• Integrations: Webhooks, API basics, Postman, JSON
• Management: Jira, Notion, Miro, Figma

Requirements:

• 3+ years of commercial SEO experience;
• Strong practical SEO knowledge backed by real cases and measurable results;
• Ability to demonstrate or describe the impact of your work: traffic growth, ranking improvements, indexing improvements, and other measurable results;
• Hands-on experience with Ahrefs and Screaming Frog.
• Experience using GPT, Claude, and other AI tools in SEO workflows;
• Strong understanding of on-page SEO;
• Experience creating technical tasks/specifications for developers and copywriters;
• Ability to work independently and solve problems proactively;
• Intermediate+ English level (daily communication with the team via chats/calls);
• Ukrainian or Russian — Upper-Intermediate+ / Advanced (for internal communication).

Tasks:

• Working on affiliate websites in the iGaming vertical targeting EU GEOs;
• On-page SEO optimization;
• Analyzing and improving page structure;
• Preparing technical tasks/specifications for developers and copywriters;
• Working with content and SEO structure;
• Identifying and implementing organic traffic growth opportunities;
• Working with SEO tools and analytics;
• Communicating with the team in English (chats/calls).

Requirements:

• 2-3 years of experience in a similar position: Influence or Affiliate/ Media
• CS2 deep knowledge, know videobloggers.
• Twitch/KICK/TIKTOK/YOUTUBE knowledge.
• Understanding how to find new partners.
• Twitch/YOUTUBE analytics, working with Twitch streamers.
• Experience with such tools as Stream charts/ Hyper Auditory
• Ability to offer new types of integrations with Influencers (non-standard), focused on engagement and deposits.
• English: Pre-intermediate
• Ukrainian / Russian: Native
• Former streamer or blogger - will be a plus

Tasks:

• Find new partners from the CS2 industry across various platforms.
• Create collaboration deals with them.
• Track results, keep an eye on the statistics of deals.
• Implement creative integrations.
• Manage influencers.