About the Role:
Scaling the company's marketing strategy, strengthening its position in the market, and ensuring the achievement of key business goals.
Tasks:
- Development and implementation of a marketing strategy to achieve business goals.
- Following the selected strategy for determining target sources, effective and informative marketing campaigns in various media channels will be implemented.
- Processes of forecasting, campaign budgeting, constant monitoring of return on investment, monitoring and reporting to achieve KPIs and goals.
- Develop a marketing plan and control its daily implementation.
- Development of terms and models of the partner program.
- Audience analysis, optimization, improvement of advertising campaign indicators (ROI, ROAS, CPA, CPI, LTV, ARPU, RPI), reporting, and budget management.
- Analysis, customization, and optimization of custom funnels.
- Created and managed media buying, affiliate, SEO, and SMM digital teams to achieve common KPIs.
- Achieving marketing goals in all markets measured by CAC, FTDs, and LTV. This includes expanding the existing partner base, creating better deals, and/or attracting new partners.
- Development and coordination of advertising campaigns, PR, and other marketing activities by channels.
- Development of the company's communication strategy, and conducting the necessary research.
- Writing technical tasks and implementing gamification mechanisms into projects (achievement map, personalized proposals).
- Participation in negotiation processes with partners to increase the profitability of the direction.
- Business support and development with new and existing partners.
- Participation in international conferences, and forums to promote the company's brand.
- Product launch and volume scaling to new GEOs.
- Control and support of financial reporting by direction.
Requirements:
- Commercial work experience as CMO - 3+ years.
- Expertise in working with Tier 1 locations.
- Experienced user of analytical tools: Search Console, Google Analytics, and similar web applications.
- Knowledge of the Gambling Industry.
- Knowledge of CAC, FTDs, LTV, ROI, ROAS, CPA, CPI, LTV, ARPU, RPI.
- Participation in specialized training and courses on brand management and marketing strategies.
- Level of English - Upper-Intermediate.